Let’s face it, if you are brown then you like the soil, you depend on it to hold and build the produce you must create to sell.
However, if you like green the plant is what you like and the many critters that depend on it. You are not so concerned about the soil or how you can use it for commercial gain.
Except that if you are brown and pay attention to the plant and the soil then your production is likely to increase and be more resilient as the world warms and the weather gets more intense.
Maybe the Confused One is pulling your leg on this one.