Range eggs

And so presents the perennial challenge for anyone producing food, profitability.

The pull to reduce costs and increase output is innately powerful and it gets stronger when the farm gate price of the commodity is squeezed tighter than a Scotsman’s wallet.

It is very hard to choose a more generous, more humane or more sustainable production option if it is more expensive than the one your competitor is using.

It has to give your product some powerful point of difference to justify the extra costs and that is especially hard to do when your product is an egg.